DesignWise Films and Video Production

Ingenuity goes a long way toward compensating for lack of capital, an axiom Kenneth Cole proved back in the early 1980s when he launched his fledgling shoe store out of a borrowed truck parked along a fashionable Midtown Manhattan street. Gaining a parking permit required a clever ruse. Cole added the word “Productions” to his company name, reinvented himself as a film director, hired models as “actors,” and got a license to shoot a film appropriately titled The Birth of a Shoe Store. Kenneth Cole Productions, Inc. (the tongue-in-cheek name remains to this day) may not have produced much actual film that day, but it did sell an impressive number of shoes. Today, Kenneth Cole Reaction blends fabulous fashion with functionality, creating urban-inspired footwear for work or play.

Working with Debra Hadraba is an effortless “task” thanks to her innate capacity to spontaneously animate her songs. She calls it “working from the heart.” There has been much written about the heart-mind connection. Lots of it covers all of the negative emotions and their effect on health and well being. But there is another school of thinking that delves into “heart-smartness.”

Doc Lew Childre and Howard Martin, authors of The HeartMath Solution: The Institute of HeartMath’s Revolutionary Program for Engaging the Power of the Heart’s Intelligence have a lot to say on the subject. One Amazon reviewer explains, “The “intelligence” that they focus on refers to both the heart’s “brain,” or the 40,000 neurons found in the heart (the same number in the brain itself), and the intuitive signals the heart sends, including feelings of love, happiness, care, and appreciation.”

This seems to be the same wavelength Debra operates on…

Together we are learning to create a whole new spectrum of “enhanced CDs” – ones that not only include regular music that plays in any standard electronic device, but also an additional collection of multi-media content accessible through a computer. The “Time on Fire” CD will include video e-books, our music videos, lyric sheets and more.

You can find out more about her work, order a copy of “Time on Fire” – and if you act before midnight on December 21, 2009 your name can be listed on the CD jacket as a Sustaining Patron. Details are at her Website: HonorYourTruth.com.

Special thanks to my neighbor, Kevin Nordahl for building and igniting the enormous bonfire featured in the above…

I have been asked to develop and promote a bi-weekly film series at Greens ‘N Grains Natural Food Store in Egg Harbor. The intent is to provide an opportunity for people in Door County to see a collection of high quality films – ones that would never get a screening in our local mainstream theater(s). I plan to post links and reviews here as a way of asking for your comments and to open a discussion regarding what people would like to see. I personally love documentary films, but also appreciate independent drama, sci-fi and comedy.

We plan to show a broad spectrum of new and unique films in a casual environment – the loft above the Deli at Greens N Grains. Kathy has a great dinner special planned so you can enjoy a healthy, natural and organic supper before or while you watch.

Here’s my current schedule followed by some other films under consideration… Please, comment and let me know what you think of them:

Thursday, November 5 at 7 pm	One Minute More – 60 films in one evening. Don’t Panic: Guy Livingston is back! This is a brilliantly zany and provocative collection of one-minute films… with music by sixty composers from 23 different countries… the 60 films include comic animations, docu-fictions, portraits, surrealism, and abstract art films. Guy Livingston (official Web site)
Thursday, November 19 at 7 pm	Sleep Dealer The place: Mexico. The time: The near future. Memo Cruz ( Fernando Peña) has always dreamed of leaving his tiny village and heading north to a big city where he can work in a modern, high-tech factory. Finally, his dream becomes a reality… and his reality becomes a nightmare! Memo finds himself in a terrifyingly bizarre world of border walls, shanty towns, high-tech factories, remote control drones and aqua-terrorists a world of tomorrow that will soon be today! Winner of two prestigious awards at the Sundance Film Festival, and nominated for both the Gotham Awards and Independent Spirit Awards, this groundbreaking film has been praised by critics and audiences alike. Sleep Dealer (official site)
Thursday, December 3 at 7 pm	Food, Inc. This film lifts the veil on our nation’s food industry, exposing how our food supply is now controlled by a handful of corporations that often put profit ahead of consumer health, the livelihood of the American farmer, the safety of workers and our own environment. Food, Inc. reveals surprising and often shocking truths about what we eat, how it’s produced and who we have become as a nation. Director Robert Kenner explores the subject from all angles, talking to authors, advocates, farmers, and CEOs, like co-producer Eric Schlosser (Fast Food Nation), Michael Pollan (The Omnivore’s Dilemma), Gary Hirschberg (Stonyfield Farms), and Barbara Kowalcyk, who’s been lobbying for more rigorous standards since E. coli claimed the life of her two-year-old son. Food, Inc. examines the costs of putting value and convenience over nutrition and environmental impact.

Under consideration, your comments and nominations are cheerfully encouraged!

Trashed is an excellent film about the problems and opportunities associated with waste. The U.S. now has around 10,000 landfills that are costing a fortune to maintain, creating massive amounts of methane, and leaching “garbage juice” into water supplies. In addition to the concerns from community activists, one of the most critical voices in “Trashed” is an executive for Waste Management, Inc. who says we need to get smarter and find alternatives to our “primitive” landfills. Among the alternatives are recycling, composting, better design of products, decreasing packaging, capturing the gasses being released by the landfills and much else.

Note… If you love documentaries, Amazon currently has over 300 documentary titles on sale.

“In verse studies, scholars count syllables, feet and stresses; in film studies, we time shots.”

I accidentally discovered the databases at Cinemetrics, where you can look up movie statistical information like Average Shot Length (ASL) to see graphic maps of the data in order to visually understand the flow dynamics of any of 3,295 currently listed films.

Many recent films display an ASL of under five seconds per shot: “The Departed” (3.2 seconds), “Dreamgirls” (2.5 seconds), “Casino Royale” (3.4 seconds), “Sweeney Todd” (4 seconds). On the other hand, some films have notably longer ASLs: “The Darjeeling Limited” (8.2 seconds), “There Will Be Blood” (13.5 seconds), “Paranoid Park” (16.5 seconds).

It would be easy to calculate the average shot length of any film by dividing the running time by the total number of shots but, Cinemetrics goes much further… The Cinemetrics Software Tool is a free, downloadable application or online device created by statistician and computer scientist, Gunars Civjans that lets you analyze, record and submit the sequential scene length of any film to the database – including your own. There are two statistics modes available: the simple mode and the advanced mode. Simple mode only records the frequency of shot changes. The advanced mode allows up to eight buttons to be used to record the different types of shots.

From this data you can study the trendlines of any film. If advanced mode was used to record movie data, a table containing statistical data for each shot type will be displayed.

“Taking shot lengths of a running movie is a manual operation performed in real time, and like any such operation – driving a car or playing a video game – it, too, takes a little practice and patience to master,” explains the author of 10 User tips from Yuri Tsivian.

Cinemetrics has a second database that presents the data created by Barry Salt: “The basic idea behind my methods of statistical style analysis is that the form of films noticeably differ from one to another, and that the variables used to study this should be based on the concepts that film-makers actually use.”

Barry Salt tabulates and analyzes change in camera angle and the variations in depth of shot in the data he provides and in his latest work, Moving Into Pictures, a follow up to his ground-breaking, Film Style and Technology: History and Analysis. The creation of a film begins to rival the composition of a symphony when approaching the process from an in-depth consideration of the full range of movie dynamics.

I just discovered the free version of XtraNormal and could not resist creating a short anime… 3 hours later:

The more I use it the more value I am discovering, especially in experimenting with the flow of shots and camera angles. It has limits, but it allows me to begin creating a rough draft, bench testing a screenplay as it takes shape. It’s like using a talking, animated storyboard. Add in the free Celtx project planner andyou are ready to start work on crafting a film, video, a stage play, machinima, an ad, a video game, music video, videocast – whatever method you use to deliver your story.

Now, I am hooked. It only took a brief exposure and I am finding all sorts of reasons to  ante up for the pro version (for $39.95 per year.) The XtraNormal animation system is a great learning environment – one where I can type in the words of a script and then the auto-robots speak the dialogue, inserting pauses and gestures as I require. Lots more features and character choices with the Pro version… Here’s what evolved from my first effort above after I moved up to the Pro version:

This animation, done for my girlfriend Debra, is pushing 500 views in just a few days online at her Braveheart Women blog. So, it will become a regular series.

Dave Kaminski provides an alternative in a video revue of GoAnimate.com in this post. That program is a bit less complex – with the dialogue taking place in text bubbles like in a newspaper cartoon strip. It features repetitive motions rather than synchronized animation – but it’s free and also fun.

If you plan to publish original MP3s or if you simply want to organize your own music collection, you will need to learn how to edit an ID3 tag.

Debra Hadraba

Debra Hadraba’s enhanced CD will provide an MP3 version of the single, “Be Brave, Have Heart,” along with the Braveheart music video, a photo collection and an e-book. Since it is an original recording, never published before, the MP3 version had no metadata to identify the title or the artist.

In 1996 Eric Kemp came up with an MP3 enhancement that added a 128-byte chunk of data to the audio file, one that included tagging information. The standard, known as ID3v1, quickly became the de facto means of storing metadata in MP3s.

ID3 has evolved to provide streaming information and even a 32×32 pixel ‘file icon’ (PNG only) image, as well as the original collection of data that includes: title, artist, album, track number, genre, comment and other information about the file structure.

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There are all sorts of free and for-purchase MP3 tag editors available online. Here are two choices that are both top-rated and free…

Mp3tag is a free, simple and comprehensive tool that will permit you to edit the metadata of your MP3s. It supports all of the common audio formats: ID3v1, ID3v2.3, ID3v2.4, iTunes MP4, WMA, Vorbis Comments and APE Tags.

NCH Software offers Stamp ID3, a free tag editor as a way to entice you to consider a lot of other useful tools they sell.

While these free tag editors are nice to begin with, they are somewhat limited. They do not edit the tags on Wav files, the ones that inform the CD player of artist and title on standard music disc. Tag&Rename from SoftPointer is well worth the $29.95 it costs, because it not only has greater in-depth tagging capabilities and covers every type of audio tag, but it can automate many of the processes simultaneously over a batch of files.

This film is included on an enhanced single-song CD along with a collection of photos and an e-book by Debra as a means of introducing the forthcoming 7-song CD. It can be ordered online at her Website, HonorYourTruth.com for just the cost of shipping and handling.

This is the final release version of our first music video working together…

It has some flaws, but it represents a whole lot of learning, experimenting, hard work and fun. There will be more to follow and we will continue to grow and test the limits of what we can do with sound and light.

The CD is being pressed by CopyCatsMedia.com also in Minneapolis. Contact Adam Wachter if you want a project quote. Phone: 612.236.9109 (direct) or toll-free: 888-698-8008.
adam.wachter@copycatsmedia.com

I am working on a music video to be included as part of an enhanced CD single to be released by Debra Hadraba, a singer/songwriter from St. Paul, MN. She is one of the founding members of the Braveheart Women Global Community and will be appearing at BraveHearts Rise! an Oct 2 – 3 Conference in Los Angeles with the likes of Dr. Maya Angelou, Mariel Hemingway and founder Ellie Drake among others.

She wrote the song, “Be Brave, Have Heart” in 2008 and worked on the studio recording, perfecting it for almost a year, We shot the video in several takes, carrying a Sony laptop PC with speakers as our portable sound source, struggling with the setting sun and trying not to get blowing sand in the keyboard. The zany outtakes might reveal Debra tumbling over a sand dune at Baileys Harbor Beach as I encouraged her to run away from the camera to close a scene… a mini-disaster.

Debra is amazing to work with, having little shyness to act out and embody her songs. You can see more of her zany and yet, thoughtful side at Honor Your Truth, Debra Hadraba’s YouTube Channel.

We discovered a photographic goldmine of imagery and would like to thank everyone at the heart street art pool on Flickr who was kind enough to permit downloads of their heart graffiti photographs.

I am learning to build an enhanced audio CD rather than a DVD, so that Debra’s music can be played on a typical car stereo or portable CD player and the same disc can provide video, pdfs, photos and other extra content when opened in a computer. This method requires including an autorun.inf file to open the extra content on the CD.

I have been struggling with a few issues about lag time between the audio and video tracks, and am most familiar with rendering H.264 for online movies. I only notice the lag when when playing a local copy… a lag that disappears when I post it online. I tried rendering a Quicktime movie for the CD but that wasn’t acceptable either. After talking with Dave at Studio-120 in Minneapolis, I learned that the most dependable and universal format for enhanced CDs is FLV or Flash video. So, I finalized the film as an AVI at 1,116,408 KB and he can pull the FLV from that.

And here’s a note from our sponsor… Amazon’s having a 50% off sale on some classic DVDs and I want a copy of Outlaw Josey Wales for only 6 bucks and change… don’t look!

DesignWise Film Studios recently completed a 10-minute introductory video on Door County’s Midsummer’s Music Festival featuring Jim Berkenstock, explaining some of the workings of his unique chamber music concert ensemble. They celebrate their 20-year anniversary in 2010 – performing from mid June through Labor Day weekend at diverse venues throughout northeastern Wisconsin.

A director’s cut was screened for an audience of approximately 50 people at the organization’s annual honors dinner on August 25, 2009. After an enthusiastic response, suggestions on improving the audio on some of the outdoor sequences by reducing the natural background sounds were applied, resulting in the current working copy posted above. I am now developing a DVD with interactive menuing for final  delivery.

Starting at the beginning…
I have been “becoming” a filmmaker for many years but seriously began to run hard for the goal in 2006. Since then, I have been putting myself through drills, training, editing, researching, shooting and experimenting. I created and continue to create a lot of test films, many of which are posted on my YouTube channel.  Then, a few months ago, a break came. I was hired to create a professional documentary film on a group of classical musicians who have been playing a summer series of concerts throughout Door County, Wisconsin for almost twenty years.

I created this first draft from the footage I shot on Washington Island. Now, I am assembling a 10-minute video proposal, a short film for Wisconsin Public Television that uses a variety of concert footage on location shots merged with a spot interview with Jim Berkenstock, the co-founder of the organization.

Using effective titles and credits is important – and an art form in itself -  so I am reading and researching more on The Art of the Title. I realize that on some of my test music videos I failed to add links to the artist’s Web sites within the videos, this must not ever be forgotten in the future. For the moment, there’s a Tuesday deadline to meet, so I am back to production.

This dedicated Web site will be a spot where I trace my path and share what I discover with anyone else who has a burning desire to become a filmmaker – at any level.